Exciting, fair, and friendly. These words exemplify Salis Scuba in every way. Salis strives to promote fair prices and practices in the aquatic safety equipment industry, as well as applying those same high standards to the quality of our products.
In 1996 the landscape for dive equipment was stagnant. You had your six major scuba diving brands and those six dominated the market. The cost to buy life support equipment was expensive. And if you really wanted to save money you had to sacrifice on quality. That is where Salis Scuba came in and filled a niche; high quality dive equipment at more affordable pricing.
Today, Salis continues that mission twenty years later. You can find some of the best dive equipment on the planet at prices that don’t put you in the bends.
A diver down flag, or scuba flag, is a flag used on the water to indicate that there is a diver below. Two styles of flag are in use. Internationally, the code flag alfa/alpha, which is white and blue, is used to signal that the vessel has a diver down and other vessels should keep well clear at slow speed. In North America it is conventionally red with a white stripe from the upper left corner to the lower right corner.
The triangular forms present in the flags are reminiscent of a pile of salt, which references the company name, salis, latin for salt. The logo above was the first rough draft of such an idea
By cleaning up the salt pile concept and experimenting with typography, we end up with a modern, professional looking logo. The simple design allows for the implementation of numerous colors without any major changes being made to the core design.